Ruby Gloom
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The Story: Ruby Gloom isn't your average girl. Sure she lives in Gloomsville, but she's never gloomy. IN fact, she's the happiest girl in the world. Things that would totally creep-out most kids-creatures under the bed, the pitch black of night, bats, ghosts, two-headed boys-Ruby embraces. Every day is an unexpected party at Ruby's magnificent Victorian house and every day is a chance to celebrate friendship!. The Brand : Developed by the Mighty Fine design team, Ruby made her debut in 2002 with a succesful merchandising program. Appearing on t-shirts, books and assortment of the product, Ruby was distributed throughout specialty channels in the US, including 500 Hot Topic and Torrid Stores. Nelvana, Mighty Fine and Radar Cartoons plan to further develop the Ruby brand with the production of a 2D animated television series to be followes by a global licensing program. Positioning: Ruby Gloom is about finding there's more to something than waht meets the eye, and approaching the world with confidnce, intrigue and humour. Target Audience : Tweens and Teens. Format: 40 half-hours (two 10 minute eps with two 1-minute interstitials). Product Mix : fashion apparel collections, fashion bags, jewelry, watches stationery, publishing, gift/novelty, mobile content, room decor, novelty, interactive, home video.
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